What's with the click-to-reveal Anki cards?

Anki export only seems to create back-to-front cards containing a target language sentence with a click-to-reveal target word. Not sure what the use case is for these?

Don’t most users just want the target language sentence on the front (preferably with the target word highlighted) and audio/image/native language on the back?

Is there any way to export to Anki in a format that doesn’t involve click-to-reveal Anki cards?

EDIT: I’ve just seen a screenshot shared by David of a feature which looks like it lets you chose the card type. Anyone know if this been released yet?